Friendly Brand is a California-based, owner-operated cannabis company known for pioneering innovation and a deep-rooted connection to cannabis culture. As the first in the state to launch liquid live resin cartridges, they’ve refined proprietary extraction techniques—like their Nucleus technology and Live 2.0 system—to preserve terpene-rich profiles and deliver a true-to-plant experience. With a hands-on approach to sourcing and formulation, Friendly Brand remains committed to authenticity, quality, and community, curating products that reflect the spirit of the culture. Every batch is rigorously tested and personally vetted, ensuring a flavorful, consistent experience designed for true cannabis enthusiasts.