In 2010, Erik Knutson of Boulder, Colorado, sought a new and unique way to enjoy social gatherings with a beverage. With the assistance of family and friends, he aimed to combine the sociable and celebratory experience of drinking with the joy of cannabis. This led to the creation of an early batch of "Keef Cola," which was tasted by his beloved Grandma Dee. Her approval indicated that they were onto something, and thus, Keef was born.

Over a decade, Keef has transformed from a small cannabis-infused beverage company in Colorado to a much-awarded brand. It has expanded its reach across seven US states, manufacturing and distributing cannabis and CBD-infused products. The product range includes multiple lines of popular beverage options as well as CO2-extracted oil for vape cartridges. Keef products have found their way to thousands of licensed dispensaries and delivery services across Arizona, California, Colorado, Maine, Missouri, Nevada, Ohio, Oklahoma, Oregon, Puerto Rico, and Canada.

With Erik and other founding members still at the helm, Keef continues to be a leader in innovation in the realm of social cannabis products. The company is committed to ongoing development and education, ensuring that they remain at the forefront of the industry, bringing joy and a unique experience to social gatherings.