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Big Pete's Treats has its roots in Santa Cruz, where Big Pete, as a young man, cultivated cannabis and baked cookies. He dedicated himself to producing consistent, delightful edibles utilizing the medicinal qualities of cannabis-infused butter. After spending 6 years in Hawaii, he returned to Santa Cruz in 2009 to launch his business, focusing on medical cannabis. With the wave of legalization across the West, his children, Pete Jr. and Katie, joined him to navigate the complexities of an emerging and rapidly changing industry. Big Pete's Treats has since won awards and is available in over 100 California dispensaries, but perhaps more significantly, has received positive testimonials from patients who've benefitted in various ways from the products.

Community involvement is integral to Big Pete's Treats, with a particular emphasis on keeping local beaches clean. The company sponsors beach clean-up days, continuing Big Pete's high school initiative of cleaning Santa Cruz's iconic Lighthouse Field. Their efforts extend to several other local beaches, aiming to protect marine wildlife, preserve the natural beauty, and foster a connection with the environment. Big Pete's Treats actively mobilizes volunteers for these initiatives and shares updates on social media for upcoming events.

Big Pete's love for surfing is reflected in the company's support for local surf culture. They sponsor promising surfers like Drake Stanley and Chad Underhill, and partner with local surf organizations, thereby contributing to what makes Santa Cruz unique. The search for new talent is an ongoing endeavor, aligning with their passion for surfing.

Unlike many businesses that claim to be family-oriented, Big Pete's Treats is genuinely a family affair. Owned and operated by the Feurtado family, there is a deep belief in creating a lasting legacy of quality in their cannabis cookies. The love for Santa Cruz extends to sourcing cannabis from local farmers, reflecting a commitment to a vibrant and successful local economy.

The company stands by its use of traditional, effective cannabutter recipes to infuse their cookies. Though it may be seen as old-fashioned, they value the authenticity and effectiveness of this approach. Their devotion to time-tested methods and connection to their community defines the essence of Big Pete's Treats.

Sonoma Hills Farm is a distinguished craft cannabis farm and organic culinary garden, occupying 60 acres in Sonoma Valley’s Petaluma Gap appellation, one of the country's top wine terroirs. Embracing regenerative farming techniques, Sonoma Hills Farm’s cannabis flower is cultivated in harmony with nature and harvested at its full-term peak potential. This approach reflects the farm's dedication to sustainability and environmental stewardship.

In a noteworthy achievement, the farm's cannabis was one of the first to be recognized as “organic comparable” by the CCOF's OCal program. This designation certifies the farm's alignment with the uniform standards of the National Organic Program, affirming its commitment to organic practices. In addition to this recognition, Sonoma Hills Farm has also earned Sun+Earth certification, further cementing its reputation for sustainable and ethical farming.

Under the guidance of Aaron Keefer, formerly of the Thomas Keller Group & The French Laundry, Sonoma Hills Farm engages in collaborations with Michelin-starred chefs. The aim is to cultivate the highest expression of sun-grown cannabis, hemp, and vegetables. Bridging Sonoma county’s rich agricultural history with a farm-to-table cannabis lifestyle, the farm offers a unique and curated experience for the sophisticated and passionate flower consumer.

Sonoma Hills Farm's cultivation of premium, pesticide-free craft cannabis under the California sun is at the heart of its operation. The farm's intention is to integrate cannabis with Sonoma's rich agricultural legacy, introducing craft cannabis to the farm-to-table lifestyle. With a variety of genetics that includes both classic and unique strains, Sonoma Hills Farm caters to those seeking high-THC flower and dynamic cannabinoid and flavorful terpene profiles. The offerings are tailored to appeal to the discerning, experienced flower consumer, providing them with a cultivated experience that transcends ordinary expectations.