Proof is a family-owned and operated cannabis brand, founded in 2016 by a husband and wife team driven by a mission to make high-quality cannabis products accessible to all. At the heart of their philosophy is a commitment to compassionate pricing, ensuring that those in need can afford their products without compromising on quality. The founders saw a gap in the market where essential cannabinoid products were often prohibitively expensive, prompting them to collaborate with local farmers to create affordable options for their community. This inclusive approach not only addresses the needs of consumers but also supports local agriculture, reinforcing their community-focused values.
What sets Proof apart is its dedication to maintaining high standards while keeping prices low. They achieve this by managing a lean operation with a small, dedicated team and opting for straightforward packaging and minimal advertising. This cost-saving strategy allows the savings to be passed directly to consumers, ensuring more people can access the benefits of their products. Proof also emphasizes inclusivity and representation within the cannabis industry, actively engaging people of color, women, and LGBTQ individuals both as employees and partners. This commitment to social equity is integral to their business model, reflecting a broader vision where the cannabis industry supports and uplifts underrepresented communities.
