Simply, founded in 2014 by Caron, is a proudly female and AANHPI-owned brand redefining what clean chewing gum and confections can be. After discovering that most gums were made with synthetic plastic bases, Caron began crafting small batches with natural chicle tree sap in her NYC apartment, leading to the first Simply Gum products. Today, Simply has grown into a trusted name for better-for-you treats, known for using clean, high-quality ingredients, offering bold flavors, and presenting everything in thoughtfully designed, eco-friendly packaging—all while staying true to its mission of creating products that are as good for people as they are for the planet.